Conference — ASW Presentation Materials
Three arguments had to land in one sitting — how anti-submarine warfare is changing, how it would be operated, and how it would be sold abroad.
Those are different kinds of claim. The first is about the world, the second about a system, the third about a market, and each one persuades a different part of the room. Put in sequence they ask the audience to change its mind three times; put in one structure they hold each other up.
We made the material as a multimedia presentation for that reason. The form was chosen to carry the argument, not to dress it.