Content Design Research
A notice is written once and arrives on a watch, a refrigerator and a television. The words do not change. Everything around them does.
Samsung makes more kinds of device than any single guideline has had to cover. The text that addresses the user — a system update, a notice, a caution, a warning — appears on all of them, and it is the part people actually read.
One UI already set the base, so the difficulty was never the rule. It was the range. Three things decide how a message lands: where it sits, when it appears, and the tone it takes — and all three shift with the screen. A sentence that reads as calm on a phone reads as an emergency on a watch face, and goes unnoticed on a television across the room.
We gathered how Apple and Google introduce new features across their television, mobile and watch systems, and read the examples for exactly those three. Features arrive faster than they used to, so the moment of introduction is now a large part of whether a function is ever used.
Consistency has a second axis besides the device. What counts as sufficient warning in one market reads as alarming in another, or as evasive. That is a habit, not a translation problem, and it decides whether the same caution is actually heard.
A research report, the writing itself, the design guide, and a prototype.