North America Luxury Built-in UI Guidelines
A built-in appliance is furniture first. In this market it is also a claim about the kitchen it sits in.
North American luxury buyers expect a great deal, and the product has to belong to the room around it.
A guideline can specify a tone, which is harder than specifying a layout. What makes a screen read as premium, and how that is written down so that different products arrive at it independently.
We set out the market conditions and wrote them up as UI guidelines for the built-in range.