UMEX2026 Vision60 Promotional Film
A film made for one exhibition is a film made for one audience, and that audience was not the one at home.
UMEX is held in the Gulf, and the work was aimed at opening that market. What a machine does in a demonstration reel is not what it does in the heat, the dust and the ground of the region it is being sold into — so the operating scenarios were written against those conditions rather than generic ones.
Climate and terrain came first. The regional situation and the social and cultural setting decided what the scenarios could reasonably show. The Vision60 film was built on that reading.